"THE CAMPAIGN HAS BEEN REALLY DIVISIVE - BUT THAT’S EXACTLY WHAT WE WANT."
'Wee in the shower to save water". It doesn't sound like it could catch on. But 'Go With The Flow' founders Debs and Chris are proving the doubters wrong. The UEA students figured out that it could mean 720m litres saved annually if everybody in the UK took part, £42.5m saved per year if population of East Anglia backed campaign, and £125k per year if all UEA students accepted challenge.
It's a simple provocative message, but it went viral within hours and was the BBC's most read story. The campaign meant they won NP's Future Leaders competition in 2014.
At Change:HOW, they'll tell the story of what it was like being the face of weeing in the shower.