'No economists actually predicted the crash. Quite a lot of anthropologists did'
Bruce has spent many years devoted to innovating both finance and energy products and services.
He began with clients like E.ON and Lloyds TSB, but realising they could only take his ideas so far, he directed his energy into Abundance, enabling people to use their money to build a secure, sustainable UK.
He is a Visiting Research Fellow at the Bauman Institute, Leeds University and a Fellow of the Finance Innovation Lab – a joint venture between WWF and the Institute of Chartered Accountants in England and Wales.
100 PEOPLE. 100 AMAZING IDEAS. 100 DAYS TO CHANGE EVERYTHING.